10 Best Copy.ai Alternatives and AI Copywriting Tools

Copy.ai gets out of the stall quickly by touting itself as the fastest tool for AI copywriting available. But you know that “fast” doesn’t necessarily mean that it’s the best AI copywriting software around. Though speed is important, you need a tool that matches its rapidity with quality output.

And in many cases, Copy.ai doesn’t do that. It’s known to generate seemingly random pieces of copy that need tons of editing, especially for long-form content.

So, you’ve found that Copy.ai isn’t for you, which means you’re now on the hunt for a copy writing AI that can deliver what Copy.ai doesn’t. If so, you’re in luck – this article looks at 10 Copy.ai alternatives, each offering something different that may make it your preferred AI tool.

Key Considerations When Seeking Copy.ai Alternatives

Before you start looking at other AI copywriting tools, you need to know what you’re looking for. After all, you don’t want to spend money on a tool only to find that it delivers the same quality (or worse) than the tool you’re trying to replace.

These are your key considerations:

• Copy Quality – This is the big one: Does the tool create copy that is better than what Copy.ai generates? If it doesn’t, then it needs to offer something else to make it worth your time, such as a lower price.
• Who’s Going to Use the Tool – If you only have one person (i.e., yourself) using the alternative then the comparison is straightforward. Just compare the pricing tiers. But if you have a team of people, you have to stack your alternative’s pricing against the custom pricing in Copy.ai’s “Enterprise” tier.
• Types of Content Required – Some tools are great for creating long-form content. Others specialize in short-form. And yet others may be able to do both, to varying degrees. Ask yourself what you actually need from your tool before plowing ahead.

The 10 Best Copy.ai and AI Copywriting Tools to Consider

You need tools for copywriting, and Copy.ai Free isn’t cutting it. These 10 alternatives may be a better choice for creating your AI copy.

1. HIX.AI

If you’re looking for an AI copywriting tool that can do it all, HIX.AI is right at the top of the list. While getting featured on Toolify, It offers many of the same features as Copy.ai, such as article rewrites and fresh content generation, but it offers them all powered by the GPT 3.5 and GPT 4 language models. The result is quality content that’s also generally well-researched, though not guaranteed to be edit-free.

But it’s the array of tools HIX.AI offers beyond its article writing that makes it stand out. Plagiarism checking, proofreading, templates for emails, and even a chatbot. All of this is available in over 50 languages, making HIX.AI a much more versatile tool.

There is a downside, however. Though you’re getting more with a HIX.AI subscription, you may have to pay more, too. Its pricing ranges from $19.99 to $129.99 per month, with the latter being for the “Ultimate” tier. That nets you unlimited words (in GPT 3.5), but it is costlier than the $49 per month you’ll pay for Copy.ai.

Still, HIX.AI offers a free version of its tool (like Copy.ai) that you can check out online. You get 3,000 GPT 3.5-generated words per month without paying a cent.

Pros

• Writes and rewrites both long and short-form content
• Powered by GPT 3.5 and GPT 4
• Capable of creating over 120 types of content
• Support for more than 50 languages
• Has a Google Chrome extension

Cons

• Free tier only gives you 3,000 words of GPT 3.5 content per month
• “Ultimate” tier is more expensive than Copy.ai’s “Pro” tie

2. Jasper.AI

Jasper.AI is a solid AI copywriter, much like Copy.ai, but it has features that move it beyond the long-form content on which the latter tool tends to focus. Image generation is one of those features – Jasper AI can create images out of thin air with nothing more than a prompt from the user.

Granted, those images aren’t always perfect (a little tweaking in Photoshop is often a must), but they’re a great starting point if you want imagery to go along with your content.

Coming back to the content, Jasper can write in four voices – Formal, Bold, Cheeky, and the gimmicky Pirate voice – and tracks your revision history as you write. In other words, you can use Jasper to create an AI article, edit it, and then save your changes so you can come back to continue working on it whenever you’re ready.

Combine all of that with a plagiarism checker and the ability to create your own brand voice (which Jasper emulates) and you have one of the strongest Copy.ai competitors. Give Jasper a try to see how it compares.

Pros

• AI image generation
• Built-in plagiarism checks
• Define your own brand voice
• Write content like a pirate
• Save revision history for articles

Cons

• Despite mimicking tone, its output isn’t always unique
• Doesn’t check facts as it writes

3. Anyword

Creating marketing copy is Anyword’s forte, with its copy-scoring system being the unique feature that makes it stand out from other Copy.ai alternatives. Those scores are useful – they track your content against potential performance in your market – and they’re bolstered by other features focused on marketing.

Ad account integration, for instance, allows you to link your Google ad accounts to the tool so you can create copy and instantly port it into your campaigns. You can also blacklist words – an interesting feature that prevents the tool from using certain words you don’t like in its generated copy.

Of course, the downside might be obvious – this is a tool for marketers rather than a general copy-generation tool. Copy.ai is more versatile when it comes to the types of copy it can create. But if you’re a marketer who needs a more niche tool, Anyword is a handy replacement because it offers more of what you need.

Pros

• Rating system predicts copy performance
• Integrates with your online ad accounts
• Word blacklisting functions
• A free trial lets you test the tool

Cons

• Gets expensive when unlocking all of its features
• Marketing-centric – not great for other types of content

4. Writesonic

Like Anyword, Writesonic seems to focus more on the marketing side of AI content generation. It touts itself as being great for things like blog posts, ad copy, and social media copy creation. And to be fair to the tool, it excels in most of those areas.

The tool is powered by GPT 4 – the latest iteration of the GPT language model – and is capable of optimizing copy based on the SEO keywords you enter. Of course, this hints at something that Writesonic can’t do well – create long-form content for books or fiction. It doesn’t have that level of creativity.

But then, it’s not intended for that purpose. The tool is for marketers, and it supports the types of content it generates with live data that it pulls from internet resources. Give it a try if you fall into its target audience of web and social marketers.

Pros

• Excellent at creating content for businesses and marketing teams
• Large variety of tools ranging from blogging to social media copy
• Extremely fast turnaround times
• Very simple and user-friendly platform

Cons

• You have to be very specific with prompts to get the best results
• Not great for producing fictional/creative content

5. Rytr

It’s a more feature-rich tool than Copy.ai, too. Keyword research and SERP analysis are built into its paid tiers – ideal for content marketers – and it’s even capable of creating AI images. The latter tool is particularly impressive. Rytr “draws” almost as well as it writes, making it a great choice for generating blog imagery.

Granted, it struggles with long-form content, perhaps even more so than Copy.ai, as it tends to get jumbled up with longer pieces. Try Rytr if you’re looking for a similar performance to Copy.ai in terms of text output with more features to tweak.

Pros

• Capable of generating attractive AI images
• Very simple operation – set two parameters and go
• Choose from over 40 use cases when generating content
• Handy SEO and SERP analysis tools

Cons

• Tends to lose its way with long-form content
• Other tools offer better SEO analysis features

6. Peppertype

From there, you add additional instructions, it tweaks, and you and the tool create copy that serves your purpose. For instance, you can have it rewrite the sentences you type to see if it can come up with a better way of making your point.

The tool isn’t perfect. Some of its suggestions will be out of place and it can be a touch buggy at times. But it makes up for that with WordPress integration that warrants giving Peppertype a try for any website that uses the WordPress content management system (CMS).

Pros

• Handy WordPress integrations
• Helps you edit copy as you type it
• Capable of brainstorming article ideas
• Creates copy for six use cases

Cons

• Output can be a little buggy, so editing is often required
• Tends to repeat itself when asked for multiple suggestions

7. Copysmith

Starting with what it can do, Copysmith both creates product copy and incorporates management tools so you can oversee your entire product catalog. It’s also powered by the GPT language model, making its output as strong as ChatGPT while still focusing on e-commerce.

It integrates with every major e-commerce CMS, too, with Shopify, Wix, and WooCommerce all supported. Unfortunately, there are no AI tools for tweaking your product images. Plus – credits expire. Not ideal if you’re only going to use the tool occasionally because you’ll lose money if you wait too long.

Pros

• Does an excellent job of writing product copy
• Cataloging tools to help you track your e-commerce products
• Powered by GPT
• Has an enterprise tier for teams

Cons

• Focused solely on e-commerce – not great for other types of content
• Purchased credits expire

8. Simplified

It has its limitations, though, including some literal limits – some of the tools only allow you to generate a certain number of characters. That might be expected with its social media tools (such as the Twitter content generator) because some platforms limit your characters anyway. But it means you can’t have it create longer posts that you can whittle down with editing.

Still, it’s easy to use and comes with the ability to generate images, even if its presented content can feel a little generic. Give Simplified a try if you’re an online marketer.

Pros

• Can create over 50 types of content
• Very easy to use
• Can generate AI images
• Integrates with social media platforms to offer scheduling

Cons

• Fairly basic presentation of its content
• Has character limits on some of its tools

9. Nichesss

While marketers may not have much use for the latter feature, it does hint at the fact that Nichesss is a tool for more creative AI copy. Its pricing is solid, too, starting at $19.99 per month for its “Rookie” tier, and going up to $99 for the “Pro” tier. For context, Copy.ai’s standard tier falls in the middle of that range.

Sadly, there is a downside – by trying to do everything at once, Nichesss doesn’t do many things exceptionally well. “Good enough” is often the output quality, so you’ll need an editor on hand to turn its content into something publishable.

Pros

• More tools than almost any AI for copywriting
• Decent pricing given its capabilities
• Can handle creative writing, such as poetry
• Able to generate over 500 words of copy

Cons

• Copy quality isn’t always the best
• Can feel overwhelming to newcomers

10. Hypotenuse AI

Unfortunately, it sometimes falls when it comes to spelling and grammar, though a quick proofread solves those problems. And that issue seems like small potatoes when you take its sheer speed and ability to integrate with Shopify into account.

It’s a touch on the expensive side – though its “Teams” tier is only $59 per month, it comes with a 120,000-word limit that may force you into the custom “Enterprise” tier. But you can’t argue with better fact-checking, making Hypotenuse worth a try for anybody tired of mistakes in Copy.ai.

Pros

• Superb Shopify integration
• Actively researches and checks facts with its “Content Detective” tool
• Incorporates Copyscape for plagiarism checks
• AI image generation

Cons

• You’re limited to 120,000 words per month at the “Teams” tier
• Makes occasional grammar mistakes

Try a New Copywriting AI

Though Copy.ai may be the most popular AI copywriter available, it’s often far from the best. You can see that from the alternatives here – some perform better for specific use cases (like marketing copy), whereas others offer more features than Copy.ai.

Testing is the key to figuring out which of the 10 tools is for you.

As with Copy.ai, free trials and tiers are available for most of these tools to give you a taste of what they offer. Play around with them. Compare the copy they generate to what comes from Copy.ai and you may find a strong AI copywriting tool that supports your business or personal use.