The new city and county authority has set itself the goal of rebranding Limerick. This means focusing on the arts and sports sectors. However, many businesses in Limerick are having difficulties in recruiting bilingual workers. While there are many bilingual people living in Limerick, many of them are underemployed or working low-skill jobs. Therefore, the city needs to find more effective ways to connect demand and supply.
The population of Limerick City is ethnically diverse. Most residents are Irish, but there is also a large Polish population. The Polish population is the second largest in Ireland. The city also has a significant number of Africans. The main religion is Catholic.
The city is located in the midwest region, which is also known as the Shannon Region. This region covers counties in the Midwest part of Ireland. This region also includes areas of Clare and Limerick. While most of the population is located in Limerick proper, some areas are governed by other local governments.
Limerick City has a thriving nightlife. Many pubs and clubs are open to the public and host local and national acts. There are also established venues for traditional Irish music.